świadomość marki; the degree to which people know a brand

rozpoznawalność marki; the degree to which people know a brand

oczekiwania wobec marki; what people expect from a brand

preferowanie marki; when consumers like one brand more than another

wizerunek marki; all the ways thet people think about a brand

wartość marki; the value of brand to its owners, as sometimes shown on a firm's balance sheet

bardzo zaangażowany klient, który promuje markę

pozycjonowanie marki; emphasizing brand's characteristics and benefits in relation to other brands

wyróżnienie marki; disign a product in a way to distinguish it from competitors' brand

flagowa marka; the most important brand owned by an organization

marka generyczna; brand used on a variety of different products

rozciąganie marki; when company uses an existing brand name for new types of product

rozmywanie marki; making the brand less powerfull